What Are Infographics and Why Are They Important?

Infographics are visual presentations of information that use the elements of design to display content. Infographics express complex messages to viewers in a way that enhances their comprehension. Images are often an extension of the content of a written article, but infographics convey a self-contained message or principle.

If a road sign has too much information on it, then it is difficult to read. Infographics compress and display this information in a visually pleasing way so that drivers don’t miss the message. Infographics communicate complex data quickly and clearly, and they are considered to be effective worldwide.