The secret of success: self-branding

When I speak to senior students at art schools, there is one major thing I try to impress upon them: to freelance is to run a small business, and a freelance design business has all the needs and headaches of running a bakery, pizza parlor, or crack house — although a crack house basically only needs a steady supply of product, and doesn’t need advertising, bookkeeping, furniture, and their collection methods are a bit different than any other business.