Logo Design is not an art class

There are rare cases on which we establish the perfect mental connection with a customer: he knows what he wants and we know how to make it better. We make the first drafts, they LOVE us. Our customers deliver the information we need to design their logo on time, we LOVE them when they do that. We meet our deadline with the logotype equivalent of a DaVinci (or, at least, one mean Lautrec) and everything between them and us is pure magic.