How to find your USP

Do you call yourself a freelance web designer? If so, you are only partially correct. The truth is that you also need to be a salesperson. If you can’t sell your own services, you likely won’t be a freelance web designer for long.
Why would anyone want to hire you over your competition? By answering this question confidently with a unique selling point (USP), you can help set yourself apart from the crowd.