A simple typographic trick to increase text readability by up to 30%

At its very heart typography is about two things: legibility, which is concerned with how distinguishable letters, words and phrases are; and readability which deals with how easy it is for the brain to convert those elements into a coherent message.Have you ever found yourself reading a single line of text twice, as if it were two lines, especially when your eyes are tired? It occurs, because the eye gets lost on its journey from right to left (or left to right, depending on your language) from the end of one line to the start of the next. It’s the reason that children trace lines with their finger when they’re taught to read.There are a few things that typographers can do to prevent the problem, and they’re especially important in large amounts of body text, like news reports or blogs…