Innovation And Other Great Ideas

It’s a sad but interesting fact that war creates the greatest amount of innovation over a short period of time. It seems we are very bold about creating ways to effectively kill each other brutally then we are about improving the quality of life.

This does, however, point to need as the biggest driver of innovation. So how does one explain the success of the Pet Rock and the Smurfs? People like killing each other while collecting odd little pop culture items!